Elvis Sang ...And They Just Loved Him
by Jim Heffernan
Duluth News-Tribune
October 17, 1976

Elvis Presley delivered. He kept a full Duluth Arena waiting for more than an hour Saturday night while his "people" performed, but when he came on, he delivered. And the crowd went wild. Women screamed, flashbulbs - thousands of them - popped, fans tried to climb the stage and were repelled by police, and Elvis sang.

The more he sang, the more they loved him. They loved him most when he began passing perspiration-soaked silk scarves from around his neck to the few adoring fans who made it to the edge of the stage. He performed for exactly one hour, then he was gone, a good $100,000 richer - before expenses and taxes.

At 41, Presley is amazingly well preserved. He's a little huskier now, but still trim. His white suit trimmed in gold brocaide makes him look like something not of this earth, and in some ways, he isn't. One of the few entertainers who has managed to stay popular long enough to take advantage of his own nostalgia, Elvis drew a mixed crowd of young, older and even oldish. Mainly, though, the crowd consisted of people now in their 30s who were his fans when Heartbreak Hotel forever changed the course of popular music.

He didn't sing Heartbreak Hotel Saturday night, but he managed to get in just about every other hit that's made him a millionaire several times over. But Elvis Presley is more than just Elvis Presley. He's a dozen-piece orchestra, 10 backup singers, and who knows how many people backstage, pilot fish for this unique person who somehow has managed to capture the dreams of so many people.

Soft-spoken when he addressed the audience, he mainly just introduced his music and his people and sang Love Me (Treat Me Like a Fool), Jailhouse Rock, All Shook Up, Teddy Bear, Don't Be Cruel, Hound Dog, even Blue Christmas, probably put in the act after he saw snowflakes from the window of one of the three floors of hotel rooms he's rented at the Radisson.

The show began promptly at 8.30 but not with Elvis. First his band played. Then his gospel quartet sang. Then his comedian entertained (with some pretty funny material). Then his female trio, not unlike the Supremes, sang. That took an hour, and then came intermission. After a good 15 minutes of opportunity for fans to buy Elvis memorabilia, the lights went down again and to the stirring strains of Richard Strauss' "Also Sparch Zarathustra," sometimes known as the "Space Odyssey Song," Elvis materialized in a blaze of light.

His voice is very much intact. A little raspy at first, it mellowed as he went on, soaking his vocal chords every few minutes with drinks of water provided by an on stage valet who also provided the scarves he threw into the audience. The drama of his act - his gyrations and rubbery leg movements that are his trademark - set the audience to screaming whenever he moved.

And after an hour during which he killed at least 10 minutes introducing each member of his troupe and giving them chance to solo, he led into his final number. I Just Can't Help Loving You are the lead words, if not the title, he said "If you want us back, just ask for us." The crowd again went wild with screaming, applauding and stomping and Elvis passed out a few more scarves, bowed to all four sides of his audience (the seats behind the stage were filled too), and left.

That was it. As the audience filed from its seats, a voice on the public address system said "Elvis has left the Arena." That's all there was, there wasn't any more.

Courtesy of Scott Hayward